Ortto Motion System
ROLE
Motion design
STUDIO
Christopher Doyle & Co.
CREATIVE DIRECTOR
Christopher Doyle
DESIGNER
Christopher Doyle
FEATURED
Brand New – #6 Best in Motion Design (2022)
Motion design
STUDIO
Christopher Doyle & Co.
CREATIVE DIRECTOR
Christopher Doyle
DESIGNER
Christopher Doyle
FEATURED
Brand New – #6 Best in Motion Design (2022)
DESCRIPTION
Ortto is an automated marketing platform that allows businesses that sell online to target and market to specific audience groups. Put simply, it’s a way to supercharge Shopify businesses with more data and tools to reach their audience.
Christopher Doyle & Co. renamed and rebranded Ortto (formerly Autopilot), building a new system of dynamic and colourful arrows, known as Journey Blocks, to communicate the role Ortto plays in the customer journey.
I created a motion system and set of behaviours, speaking to this idea of journeys and connection. This was made up of a range of animating Journey Blocks that can be stacked, rearranged and recoloured to create endless looping animations. This was then handed over as a toolkit for the internal design team to implement.
Ortto is an automated marketing platform that allows businesses that sell online to target and market to specific audience groups. Put simply, it’s a way to supercharge Shopify businesses with more data and tools to reach their audience.
Christopher Doyle & Co. renamed and rebranded Ortto (formerly Autopilot), building a new system of dynamic and colourful arrows, known as Journey Blocks, to communicate the role Ortto plays in the customer journey.
I created a motion system and set of behaviours, speaking to this idea of journeys and connection. This was made up of a range of animating Journey Blocks that can be stacked, rearranged and recoloured to create endless looping animations. This was then handed over as a toolkit for the internal design team to implement.