The Institute of Many

Brand identity

Christopher Doyle & Co.

Christopher Doyle

Brand identity
The Institute of Many (TIM) is an advocacy platform, grassroots movement and peer support service for People Living with HIV. Since TIM’s conception in 2013, they have quickly grown to be the largest grassroots movement in the Australian HIV response. Their advocacy and activism has played a large role in changing the way Australia talks about HIV, and the way People Living with HIV feel about themselves.
     Christopher Doyle & Co. worked with co-founder Nic Holas on TIM’s first rebrand since the group began. We wanted to honour the rich history of grassroots activism while giving them a contemporary and hopeful look to the future. For any activist group, language is one of the most powerful tools available. So, the TIM acronym was extracted out as a trademark symbol to be used on their urgent, provocative and galvanising messaging.
     The visual system and imagery style honours the history of HIV DIY activism, allows TIM to own everything they say, and reinforces their position as a vital institution.

I live and work on Indigenous land. Sovereignty was never ceded.

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