Theatre Royal Sydney
ROLE
Brand identity
Motion design
Copywriting
STUDIO
Christopher Doyle & Co.
CREATIVE DIRECTOR
Christopher Doyle
PHOTOGRAPHY
Pierre Toussaint
FEATURED
Why? Design, 2022 ↗
Brand identity
Motion design
Copywriting
STUDIO
Christopher Doyle & Co.
CREATIVE DIRECTOR
Christopher Doyle
PHOTOGRAPHY
Pierre Toussaint
FEATURED
Why? Design, 2022 ↗
DESCRIPTION
Theatre Royal Sydney is one of Australia’s oldest theatrical institutions, having seen multiple locations and rebuilds, most recently finding a home on King St. The theatre was designed in 1976 by iconic Modernist architect Harry Seidler and features a striking ceiling rose designed by Pier Luigi Nervi.
As the theatre came under new ownership, Christopher Doyle & Co. were approached to create a brand identity for the reopening of the theatre. First looking to the history of the building, we found inspiration in the architecture. Within the Nervi ceiling rose, we discovered a crown motif that was extracted out to form the centrepiece of the identity. The visual system around this is boldly typographic, with language that celebrates the return of this royal institution. Striking and evocative images of the theatre experience and renewal were captured by Pierre Toussaint to use for launch materials.
I was responsible for the brand solution as well as bringing this identity to life across a range of physical, printed and digital applications.
Theatre Royal Sydney is one of Australia’s oldest theatrical institutions, having seen multiple locations and rebuilds, most recently finding a home on King St. The theatre was designed in 1976 by iconic Modernist architect Harry Seidler and features a striking ceiling rose designed by Pier Luigi Nervi.
As the theatre came under new ownership, Christopher Doyle & Co. were approached to create a brand identity for the reopening of the theatre. First looking to the history of the building, we found inspiration in the architecture. Within the Nervi ceiling rose, we discovered a crown motif that was extracted out to form the centrepiece of the identity. The visual system around this is boldly typographic, with language that celebrates the return of this royal institution. Striking and evocative images of the theatre experience and renewal were captured by Pierre Toussaint to use for launch materials.
I was responsible for the brand solution as well as bringing this identity to life across a range of physical, printed and digital applications.
